Step Out Of Your Comfort Zone

Trying to think of ways to expand your business or change things up a bit?  Read the article below for some inspiration!


Ways To Step Out Of Your Comfort Zone In The Food Truck Industry


“Everyone likes to stay in their bubble.

After all, it’s their bubble, their lane, what they are used to. However, as entrepreneurs and business owners are likely very well aware of, if you want to achieve the most success possible, and if you want to do the most growing as a person, then you have to climb out of your comfort zone.

FoodTruckrs, you need to take note.

As a result, we will be unleashing some ways food truck owners can step out of their comfort zones in the mobile kitchen industry.

Ways To Step Out Of Your Comfort Zone In The Food Truck Industry

4. One word: Catering. Catering is not only a great way to meet new people, take on new challenges and serve at different events (it could be a wedding, a birthday party, a family reunion, etc.) but it also provides another stream of income.

When your money is rolling in from different streams, that is when you will really get your business rolling. Not to mention, you won’t have to rely on one stream (your main stream) as much. Plus, and this is the main point for the purposes of this article, catering gigs help you get out of your comfort zone, for you will be traveling to new scenes instead of staying at your normal location(s).

3. When you really start to grow your food truck business, you need to start delegating. It is something every boss/manager/owner has to do. After all, your daily tasks are going to start growing over time, and you can counter that phenomenon, if you will, by dishing out some of your easier work to your employees.

How exactly is this getting you out of your food truck comfort zone? Because you are likely a perfectionist (many chefs are), which means you want to be hands-on with every single task/duty; however, you aren’t quite ready to start delegating work because you want it done a certain way — your way.

Get out of your comfort zone, and start delegating some of your work. Not only will it push you out of your bubble but it will allow you to become the most productive version of yourself since the delegated work will be getting done on top of the work you replaced it with.

2. If you really want to get out of your comfort zone — which of course you do, whether you want to admit it or not — then you need to try out new recipes. Don’t be afraid to incorporate new meals. Likewise, don’t be afraid to change up your menu on a consistent basis, or a seasonal basis. You never know what meal is going to really stick, or what your customers are going to love. Never be afraid to test the waters when it comes to your menu.

1. This kind of goes along the same lines as catering, but it is a little different: If you want to step out of your comfort zone, then you need to hit up new food truck events. There should be plenty of food truck events going down during the busy season (of course, it depends on where you live), and these events are great for branding, getting your name out there, meeting new people, networking, learning and the list could go on and on.

Of course, not everyone wants to travel to food truck events, because it will mean you will have to go to something you are not used to. While some events aren’t for everyone, if you find the perfect event for you, then you should take the leap!”

For the full article, follow the link above.

Business Licences and Permits


You will need to find out what the requirements are for your specific local municipality, but here is some information from the Western Cape Government as to the business licences and permits required to run a food trailer business in the Western Cape.  Please follow the link to the source of the information.


“If you’re planning to start a business you’ll probably need a business licence. If your business needs a licence to operate you may not start trading until a licence has been issued.  Trading without a valid licence is a punishable offense.

To operate your business, you’ll need to comply with certain health and safety regulations. Certain businesses require only a business trading licence to operate, and some may need to comply with additional regulations.

A business licence is generally required for businesses that need to comply with health and safety regulations. You’ll have to apply for the licence if you want to start one of the following businesses:

Food provision

If your business sells or supplies meals or perishable food to eat on the premises or to take away, you’ll need a licence to do so.

Health and entertainment facilities 

You need a licence for:

Turkish baths, saunas and health baths,
Massage or infra-red treatments,
Male and female escort agencies,
Three or more slot machines and electronic games,
Three or more snooker or billiard tables,
Nightclubs and bars, where live or loud music is played, and
Adult entertainment premises.


If you’re a hawker selling food and meals, which you take from place to place or sell from a vehicle, you’ll need a permit.

Where do I apply for a business licence?

Your local municipality handles business licences and you can contact them for details on licensing procedures and the various health and safety regulations required for different kinds of business.

Depending on the type of business, you may need to comply with the following requirements:

  • Zoning
  • Health
  • Safety (particularly fire)

If you comply with all the requirements, you’ll be issued with a licence. If not, you can apply for a 14-day grace period, during which you can make changes to your premises so that they meet the requirements.

For more information please contact your local municipality.

Selling liquor

If you want to sell or manufacture liquor, the law requires you to apply for a liquor licence before you do.”

A Unique Business

Imbuzi Cafe - Food Vending Trailer

Here’s a great article by Kirsten Reneau  from The Telegram on why food trucks offer a unique way to do business….


“Once just a staple for carnivals and fairs, more and more food trucks are driving their way into the fabric of everyday life in West Virginia.

Bruce Manning is the owner and operator of Let’s Taco Bout It, a food truck that has been active in Morgantown for about two years.

“Since 2008, I have wanted a food truck / trailer or cart, but I never had enough funds to pull the trigger. In March of 2016, I had a little savings and thought it’s worth a shot,” he said.

He bought the truck after seeing an ad on Craigslist, and transformed it over a time frame of several months, adding serving windows, a triple sink, a hand-washing sink water system, ran electric, installed equipment and hand-painted the vehicle.

The food truck began showing up around Morgantown in 2016. While the business mainly operates late at night, from 11 p.m. to 4 a.m. on High Street, Manning and his food truck have also been seen at West Virginia University’s Fall Fest and other events.

However, it hasn’t always been easy. Manning has dealt with engine problems, bad transmissions and must work around employees’ regular job schedules and cold weather, which can make it “pretty frustrating sometimes.”

However, there are also several benefits to having a food truck rather than a regular restaurant, he said.

“I think food trucks have increased in popularity because you can start a restaurant for a fraction of the cost of a brick and mortar,” Manning said.

“It also gives you the freedom to change locations if you’re not making money at your current spot,” he said.

There are certain rules food trucks must follow, depending on the city: In Morgantown, they can only set up in designated parking spots during certain times, or on private property.

“It’s a fun business, but it has its ups and downs and there are many hurdles to jump along the way,” Manning said.

Jason Burnside, a Harrison County resident, said he enjoys the creativity of food trucks.

“I think it’s a great small business opportunity, and if they offer something different, I think everyone should try it,” he said. “I love the idea of being able to catch lunch at a food truck.”

Brian Coleman started his food truck, Heavenly Hoagies, after feeling called by God to bring food to oil and gas workers in 2011.

“I took all my retirement and vacation (money), and pulled a cooker behind a truck and that’s how I started,” he said.

While working, people would watch him, which soon grew into a local following. Soon enough, he was able to obtain a truck, and then a second.

“We got our first sit-down place, and I had to hire and place people, but I still felt like God called me to be out with people,” he said. “I don’t like being inside four walls, so my wife and I continued to do the food truck. One sit-down place became two, which became three.”

However, after dealing with some personal issues in 2014, Coleman decided to close down his sit-down restaurants and refocus on the food truck, as well as catering.

“I feel like I need to be out among people,” he said. “When I’m in the trailer, I can take the order, interact, cook, do everything through a window, rather than being in a kitchen in the back. So we’re a food truck and catering only from this point forward.”

He said that since 2011, he’s seen growth in the industry.

“When I started, I was in Marion, Harrison, Wetzel, Taylor, and Mon Counties. There may have been one or two small trucks in Mon, but there weren’t any in this area,” he said. “Maybe because they say things on TV, and people already are doing it and being successful. There’s a need. They think, ‘We don’t have anything like that here, so maybe we’ll start something.’”

The executive director of West Virginia University’s Bureau of Business and Economic Research, Dr. John Deskins, said that one reason food trucks are unique is because they transcend typical issues that can come up in retail.

“In certain types of retail, especially food, you hear location, location, location. It’s everything. So a food truck can break that chain,” he said. “It can move to where people are. It can be at the best location as it evolves from season to season or morning to night, and that gives them one pretty cool advantage.”

While he’s not sure how the food truck trend will do in the future, he’s excited to see the business change.

“My mantra for the past few years has been about the importance of supporting small businesses and entrepreneurs, and it’s cool to see them trying new things and figuring out what customers like and what works,” he said.

Food trucks have become so popular in the state that there is a festival dedicated to them in Putnam County.”


To read more please visit the site – follow the link above.

Have a great day!

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