Why do Food Trucks Fail?

Success - Tips for succeeding in your food trailer business

Here is an interesting article on why food vending trailer businesses can fail – and tips to help you prevent failing!

The information has been summarised for this post – please follow the link below to the source of the article to read it in full.

Restaurant MBA – https://restaurantmba.com/why-food-trucks-fail/

Why do Food Trucks Fail?

“In many of America’s cities, food trucks can be found on almost every street corner. For each food truck out there, many more exist in the minds of creative food-lovers hoping to find their financial freedom while pursuing their passion. But why do food trucks fail sometimes?

People dream of opening food trucks for numerous reasons, among them a love of cooking, the flexibility and excitement of an ever-changing locale, the desire to share great food with the world, and the notion that a food truck is the ideal vessel to achieve all of this through.

Opening a food truck is much cheaper than opening a restaurant, and therefore a much more tangible goal for those wishing to serve their culinary works to their community. With a comparably low initial investment, people can see their financial freedom just a few years down the road. Once they break even and pay off any loans, as long as their food truck continues to make a profit, they will have gained financial freedom doing what they love.

However, achieving success in the food truck world is much more complex than is often perceived. Just like restaurants, food trucks have a very high rate of failure with 60% going under within three years of opening.

Various factors can contribute to food truck failure, but the main reason is likely oversimplification. People thinking with their hearts decide they can easily reach their goals by opening a food truck and overlook many important details. Dreamers believe simply offering amazing food and acquiring funds to buy a truck and cover overhead will pave the way to success.

Just because starting a food truck is less expensive than many small businesses doesn’t mean opening one is a guaranteed way to achieve financial freedom. Breaking into the food truck world requires extremely hard work, a solid financial plan, and patient, persistent pursuit.

Lack of Business and Financial Knowledge
Lack of Proper Understanding of Accounting
Lack of Management and People Skills
Lack of Brand Identity and Marketing
Lack of Stamina
Preparation Above All Else”


Food Truck Friday 2019

Burger Vending Trailers - Food Truck Parks

Have a look at the dates for Food Truck Friday events in Cape Town!   The information was found at https://insideguide.co.za/cape-town/events/food-truck-friday/ 


This popular street-food soirée is the perfect way to wind down the week

Jack Black’s Brewing Co, one of SA’s leading craft-beer producers, welcomes beer aficionados and fun-loving folk to its monthly Food Truck Fridays. The concept, first launched in the States, has been garnering popularity and has certainly been well-received in Cape Town since its 2016 launch.

With its industrial-chic decor and furnishings, Jack Black’s Tasting Room is the perfect indoor venue for this event, which is brought to you in partnership with mobile food kitchens.

Beats, burgers + beer

Live entertainment comes courtesy of Matt Carstens and Crosscurrent, while you tuck into some excellent grub from Rocky’s BBQ (lip-smacking burgers, ribs and fries) and Dos Chido (delicious Mexican fair). That’s a whole lot of deliciousness that you can pair with one of Jack Black’s craft beers: pale ale, amber ale, India pale ale and pre-prohibition-style lager.

Diarise these dates for upcoming Food Truck Friday events

26 April 2019
31 May 2019
28 June 2019
26 July 2019
30 August 2019
27 September 2019



Jack Black Brewing Company, 10 Brigid Road, Diep River, Cape Town


021 286 1220
taproom@jackblackbeer.com ”


Food Vending Kitchen Trailers - Maggie Senses

Fully weatherproof and insulated materials are used to manufacture the ultimate Kitchen Vending Trailers! Easy to clean and maintain and at the same time look awesome!

We design & manufacture any Kitchen Trailer that you and your business requires. From 2m long to 8m long, from 1,2m wide to 2,4m wide and 1.8m high to 2.5m high. Any size Kitchen Trailer, as many serving hatches as you require, gas storage compartments, ventilation hatches, windows, generators etc. We kit our Kitchen Vending Trailers with all necessary components for example, Interior Lighting, Plug Points, Cooking Equipment, Signage or Company Branding. You dream it, we design it & together we create it.

Contact us for a quote!

Meals on Wheels – Mobile Food Trailers

Another great article from Cape Town Magazine by By Malu Lambert – bricks and mortar are out, and mobile dining is in!  The street food movement is growing internationally……. and the local market is right up there with the trend.


Meals on Wheels – Mobile dining in Cape Town

“The word on the street is: bricks and mortar are out, and mobile dining is in. It makes sense; four walls should be negotiable when you live in a city as fair as ours. Globally the street food movement has made big in-roads; with even large food chains, such as Sizzler and Subway in the US, jumping onto the bandwagon with their own fleets and food trucks.

Here at home, Luca Castiglione, chef-owner of Italian restaurant Limoncello is pioneering the trend with the first food truck under the umbrella The Cape Town Food Trucks. His truck is the test drive, so to speak, for the operation. There are no other food trucks on the cards yet, but restaurants can approach the organisation, whereby they’ll help them set up a truck, and will essentially plug them into their network.

And like so many things these days, it’s the mobile phone that can aid this kind of eating. I had heard rumblings about the food truck, and well, at the first sign of a rumbling in my stomach I took a quick look at their website, which instructs me to tweet at them, @CTfoodtrucks, to find their location. Soon enough I get a response directing me to the Oudekraal Market on the road between Camps Bay and Hout Bay. (You can also call: +27 (0)82 502 3014.)

A short drive later and we find the retro-styled van in the small market set against the backdrop of the Twelve Apostles Mountain range. Luca is inside slicing squid for the spaghetti vera. The pastel blue and yellow lines, not to mention the wooden lettering of the Limoncello sign, hark back to the ‘70s—the time when food trucks (think ice cream vans) were at their most popular.

My partner’s calzone comes in two steaming pockets stuffed with ham and cheese. The spaghetti, straight from the pan, is a moreish mix of squid, olives, capers and cherry tomatoes. We eat perched on rocks overlooking the sea. It’s a perfect lunch: relaxed and simple without the trappings of a restaurant that can sometimes stifle the occasion—no waiters, no bills, no bottled water, just simple, good food in a beautiful location.”

Happy in Happytown!

Here’s a great article from Cape Town Magazine (follow the link for the full article) – read how Happytown Healthy Fast Food Trailer and Cafe is making itself known in Cape Town.


Happytown Healthy Fast Food Trailer and Café in Cape Town

“The cheerful mobile venture that’s making organic, gluten-free goods affordable and accessible

The notion of healthy fast food seems as much a paradox as the idea of an honest politician or a conformist Cape Town hipster. In our minds, quick-service snacks are burgers dripping with grease or fries soaked in oil, so the two concepts simply don’t sit well together. Local entrepreneur Aimee Arries and her US-born chef fiancé Heru Johnson, however, are out to disprove this apparent oxymoron and to show that wholesome fare can be rendered as affordable and easily accessible as any Streetwise Zinger or Big Mac Meal.

In mid-July 2014, the duo launched a mobile fast food trailer under the cheerful name of Happytown that serves up bites that are nutritious, well priced and available until the wee hours of the morning when famished party-goers are stumbling home. Currently, the nomadic truck does the rounds predominantly in the Northern Suburbs and Cape Flats from Tuesday to Thursday and in the city bowl from Friday to Sunday, and very soon (end of August 2014), the enthusiastic twosome will also open a permanent eatery just off Long Street.

And the best part is, while Happytown’s fare is healthy and good – we’re talking 100% organic, gluten-free, sugar-free and dairy-free in many cases too – it also makes anyone with intolerances or allergies appropriately ‘happy’ by being just as deliciously palate-pleasing as any standard quick-service eatery’s slimy chips or fried chicken.

“Healthy food is often not attractive or tasty, but ours is ridonkulously yummy,” says the zealous chef, who spent years fine-tuning the recipes for the brand’s dishes to make them as appealing as possible. “With us, you can have a burger with cheese and a shake and still stay slim and not have to take out a loan to be able to afford it.”

The wholesomeness of the meals is largely due to the types of ingredients sourced and the way in which the items are prepared. The meat used in the trailer’s burgers and wraps is free-range and locally reared, the chicken is air baked not fried, the salads are rich with organic field greens and power plants like spinach, the juices and smoothies are packed with straight-off-the-tree fruits and the non-dairy shakes are creamy and thick but sans lactose, sugar or other additives. Happytown even serves an assortment of scrumptious desserts that are perfect for anyone, including young kiddies, with sugar sensitivities – think gluten-free kiwi cakes, organic homemade juice popsicles and sundaes made with “rice cream that’s as good as gelato”.

Even the packaging does no harm to the body or the environment; all the takeaway boxes are biodegradable and made from natural materials and some of the wrapping is even edible.”

Foodies in South Africa

Have a look at what Riante Naidoo has to say about the popularity of food trucks in the Johannesburg area. What are you waiting for??  Get out there and if you don’t want to own your own food truck, go and support someone who does!  It’s worth it!

Food Truck Food - Kitchen Food Trailers


“South Africans are foodies at heart and the booming food truck trend has everyone either running to food markets or hiring them for private events.” says Riante Naidoo reporting for eNCA

“They’re trendy and occasionally cause a frenzy, but food truck owners around the city are getting more out of their businesses on wheels than traditional restaurants.

And South Africans are loving it.

Food trucks are a fairly new concept in the countrys food industry, but the trend has fast been growing since 2014. Cape Town was originally synonymous with the trend and for most foodies who visit the city or live there, going in search of delicious eats from a food truck, is a must.

More recently though, the fad has picked up in Johannesburg. Some of the city’s most popular food trucks include Culture Kitchen, Balkan Burger, the Bearded Fella, The Filthy Moustache, Knickerbocker Ice Cream Company, and The Brohemian.

The offerings from these food trucks represent a range of options from eggs benedict to pizza, sushi, artisanal coffee and ice cream.

Most of the food is prepared in a custom-built kitchen at the back of the truck.

The concept of mobile food can be traced back to America in the 1800s, but today, it has evolved into something more economical, with a gourmet spin. Rental space, especially in large cities such as Johannesburg or Cape Town, is extremely expensive and a food truck eliminates this problem.

Many food trucks are now also a main attraction at corporate events and private parties, and yes, it’s very lucrative, according to several food truck owners.”


Step Out Of Your Comfort Zone

Trying to think of ways to expand your business or change things up a bit?  Read the article below for some inspiration!


Ways To Step Out Of Your Comfort Zone In The Food Truck Industry


“Everyone likes to stay in their bubble.

After all, it’s their bubble, their lane, what they are used to. However, as entrepreneurs and business owners are likely very well aware of, if you want to achieve the most success possible, and if you want to do the most growing as a person, then you have to climb out of your comfort zone.

FoodTruckrs, you need to take note.

As a result, we will be unleashing some ways food truck owners can step out of their comfort zones in the mobile kitchen industry.

Ways To Step Out Of Your Comfort Zone In The Food Truck Industry

4. One word: Catering. Catering is not only a great way to meet new people, take on new challenges and serve at different events (it could be a wedding, a birthday party, a family reunion, etc.) but it also provides another stream of income.

When your money is rolling in from different streams, that is when you will really get your business rolling. Not to mention, you won’t have to rely on one stream (your main stream) as much. Plus, and this is the main point for the purposes of this article, catering gigs help you get out of your comfort zone, for you will be traveling to new scenes instead of staying at your normal location(s).

3. When you really start to grow your food truck business, you need to start delegating. It is something every boss/manager/owner has to do. After all, your daily tasks are going to start growing over time, and you can counter that phenomenon, if you will, by dishing out some of your easier work to your employees.

How exactly is this getting you out of your food truck comfort zone? Because you are likely a perfectionist (many chefs are), which means you want to be hands-on with every single task/duty; however, you aren’t quite ready to start delegating work because you want it done a certain way — your way.

Get out of your comfort zone, and start delegating some of your work. Not only will it push you out of your bubble but it will allow you to become the most productive version of yourself since the delegated work will be getting done on top of the work you replaced it with.

2. If you really want to get out of your comfort zone — which of course you do, whether you want to admit it or not — then you need to try out new recipes. Don’t be afraid to incorporate new meals. Likewise, don’t be afraid to change up your menu on a consistent basis, or a seasonal basis. You never know what meal is going to really stick, or what your customers are going to love. Never be afraid to test the waters when it comes to your menu.

1. This kind of goes along the same lines as catering, but it is a little different: If you want to step out of your comfort zone, then you need to hit up new food truck events. There should be plenty of food truck events going down during the busy season (of course, it depends on where you live), and these events are great for branding, getting your name out there, meeting new people, networking, learning and the list could go on and on.

Of course, not everyone wants to travel to food truck events, because it will mean you will have to go to something you are not used to. While some events aren’t for everyone, if you find the perfect event for you, then you should take the leap!”

For the full article, follow the link above.

Advice From Real Food Truck Owners

When owning and running a food trailer business, it’s important to get advice from those who have been in the business longer than you…….  Hope you enjoy the read below!


All-Star Advice From Real Food Truck Owners


“In the recent past, we interviewed real life food truck owners who were battling it out in the mobile kitchen industry.

Each food truck had its own unique story — which tends to be the case for any food truck owner in this wonderful industry — and each owner unleashed some invaluable advice for prospective, new and current mobile kitchen owners.

……….. today we will take a look back at some of the interviews we conducted with these food truck owners. Therefore, we gathered some of the advice that was featured in previous articles, and we will be unleashing the advice below.

If you are new to the food truck industry, are thinking about joining or are currently trying to survive and thrive, then it would be wise to take the advice to heart. After all, said advice is from real owners who have actually experienced what this industry has to offer.

John Maxwell Of Ragin’ Cajun Food Truck
“When you run a restaurant, it’s pretty much just seven days a week. Food trucks, during the season, it’s six days a week.”

“You’ve got to love this business. If it’s just a job to you, if you’re just getting into it just to make money, you’re in the wrong business… Granted, you can make a living at it, but if you don’t truly love it, if it doesn’t move your soul, don’t do it.”

Julie Byers Of A Picnic Place
“Do your homework about laws, restrictions, fees, etc. in your area. Make sure you have AT LEAST one year’s worth of salary in savings (or another source of income) to support yourself while you get going. It takes a while to become profitable. Work HARD — this is not an easy venture. Have FUN — when your truck is rockin’, there is nothing more fun!”

Victor Omar D’Angelo Of Barroluco Argentine Comfort Food
“I think that the difficult part is to keep the quality. The quality is the most important. The second one, in my case, is I work 24/7. I don’t stop. I’ve been looking for people to train, and it is a little difficult to find people sometimes. Now, at the moment, I have so many friends that are helping me, supporting me.”

Advice Victor Omar D’Angelo would give to future food truck owners: “I would say to have good capital and a massive marketing plan strategy.””

For more of this article, follow the link above.

Kitchen Food Trailers - Vending Trailers, Food Trailers, Kitchen Trailers. Fully fitted, insulated, kitchen food vending trailers. Trailers Johannesburg. Custom Trailer - the best kitchen trailers on the market.